As the excitement builds for the 96th Academy Awards, film enthusiasts worldwide eagerly await the recognition of outstanding achievements in cinema. While the focus often remains on the films and filmmakers themselves, it’s important to shine a spotlight on the often-overlooked yet vital role of subtitling in enhancing the cinematic experience. In an era where …
How bad can things get with a bad translation? Let’s take a look. Well, imagine that IKEA once named a children’s table “Gutvik,” which happened to mean “good sex” in German. Of course, they had to change the name promptly. Or what about when Coca-Cola entered the Chinese market, they tried to transliterate the name …
Google Translate Fails: Lost in Translation… and Laughter Read More »
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